Brand Representation. Private Label. Business Development. Connecting premium & luxury Made in Italy brands to global business opportunities
Italian Luxury
Italian Knitwear and Cashmere Label
Belt made in Italy since 1970
High-quality custom cashmere products
Contemporary Italian Elegance. Made in Naples.
Modern Made in Italy Shoe Collection
Timeless knitwear. Modern Made in Italy.
Contemporary tailoring for the modern gentleman
High-quality Italian personal care products
Upcoming Collections
Lanificio Colombo – Pre-Sale: May-June – Sale: July – 20 September 2026
Lamore Cashmere – On request
Alessandro Luppi – Sale July-September 2026 _ Showroom Grey Groove Milan
OPEN by RB26 – On request
Via Caracciolo– Sale July-September 2026 _ Showroom Grey Groove Milan
Alta Moda Belt – MIPEL | Fiera Milano Rho | 13–15 September 2026
NIS – MICAM | Fiera Milano Rho | 13–15 September 2026
Fitz4fashion International is a strategic B2B platform connecting premium and luxury brands with new market opportunities through Private Label, Brand Representation and Business Development.
Founded by Martina Malacarne, we partner with selected Made in Italy brands to strengthen their market presence, expand their retail network, and drive measurable business growth across Switzerland and international markets.
Leveraging an international network and deep expertise in fashion, retail, and Made in Italy, we connect brands with the right partners to unlock new opportunities and build sustainable, long-term success.
A balance of creative vision and data-driven strategy, designed to build sustainable B2B partnerships and optimize retail productivity. A modern, technical approach to luxury fashion – where brand identity meets performance.
A modern, technical approach to luxury fashion—where brand identity meets performance.